The AT Protocol, Made Simple

Imagine your social media data fits in a backpack you can take anywhere.

The Big Idea

On most social media today, the company owns your account, your posts, and your list of friends. If you leave, you lose everything.

The AT Protocol changes this. It gives you ownership of your identity and data. It separates your data from the apps you use, giving you freedom and control. Think of it like email: you can use Gmail, Outlook, or Apple Mail to read your messages, and you can switch between them anytime because your email address and messages are your own.

Interactive Playground

Alice's App

(e.g. Bluesky)

Bob's App

(A different client)

Personal Data Server 1

"Alice's Data Locker"

Personal Data Server 2

"Bob's Data Locker"

Relay

"The Network Firehose"

Gathers all public data

AppView

"The Social Index"

Organizes data for apps

Bob's App

(Reading his timeline)

App Interoperability

The AT Protocol lets different apps share your content. Here's how a TikTok-style app could show your Bluesky videos.

Your Bluesky

Video post

TikTok-style App

Plays Bluesky videos